With social media constantly evolving, staying informed of the latest developments is essential. The past few years have impacted how we conduct ourselves in various aspects of life, including socializing. This shift has transferred into how we learn about new companies and even shop worldwide.
What Are the Next Social Media Platforms to Keep an Eye On?
Social distancing resulted in a lack of face-to-face interactions. However, it is human nature to adapt. In response, many new social media websites have surfaced. They provide an opportunity to rebuild and recreate the communities disrupted by the pandemic.
If you want to stay ahead of the curve and discover the latest social media platforms, check out this list of the top new platforms to watch in 2023.
So, whether you are looking for the next social media platform for your brand or personal use, those on this list will help you achieve your goal.
Launched in 2016, TikTok has rapidly gained popularity and presents numerous opportunities for brands to tap into. Despite its rapid expansion, the app is still relatively new and offers untapped potential for marketers to explore.
At the start of 2020, only a small fraction of marketers were using TikTok for their promotional efforts. However, by 2021, that figure skyrocketed to 68%. Industry experts predict that TikTok’s ad revenue will surpass that of YouTube by 2024, with the platform generating over $11 billion in ad revenue in the United States alone.
With its growing user base and unique algorithm, TikTok presents a chance for brands to create engaging and creative content that resonates with their target audience. Additionally, TikTok’s advertising tools, such as In-Feed Ads, Branded Hashtag Challenges, and Brand Takeovers, offer innovative ways for businesses to promote their products and services.
How To Stay On Top Of TikTok Trends
- Use the Discover Page to see what is trending.
- Identify trends that may fit your business or industry.
- Search buzzworthy topics for correlating TikTok trends.
- Look for trending songs.
TikTok might seem like a harder social platform to crack, but jumping on the right trends for your business can make it a little easier.
Facebook’s popularity and reach make it an excellent platform for businesses to market their products and services. With its extensive user base, companies can reach a vast audience and promote their brand to potential customers across the globe.
Facebook’s advertising tools allow businesses to target specific demographics, interests, and behaviors, making connecting with the right audience easier. Facebook’s ad manager also offers advanced features such as split testing, retargeting, and lookalike audiences, enabling businesses to optimize their campaigns for maximum effectiveness.
Besides advertising, businesses can use Facebook to build relationships with their audience through regular engagement and interaction. By sharing quality content, responding to comments and messages, and joining relevant groups, businesses can establish trust and build a loyal following.
LinkedIn has transformed from a job search tool to a resume repository. It is an advanced platform where industry leaders share their knowledge, connect with others, and enhance their brands.
LinkedIn Business Pages offer businesses an excellent platform to showcase their brand and engage with potential customers. Companies can use LinkedIn’s vast network of professionals to promote their products and services by optimizing their page.
Businesses can use their LinkedIn Business Page to share high-quality content, such as industry news, blog posts, and case studies, that provides value to their audience. They can also use their page to promote events, job openings, and company news.
LinkedIn Business Pages also offers analytics tools that allow businesses to track engagement and measure the success of their marketing efforts. Companies can use these insights to adjust their strategy and improve their results over time.
Instagram is a prime example of a meteoric rise to success. It debuted in 2010, and two months after that, it had amassed over one million users. Today, it boasts an impressive user base of over 1 billion daily users, cementing its status among the most popular social platforms.
While Instagram began as a photo-sharing platform, it has since expanded to include videos through its “stories” feature. This has made it an ideal medium for many brands to showcase their products, message, and values rather than describe them.
Top Instagram Features For Marketing
- Interactive Stickers
- Grid Pinning
- Partnership Inbox
Using only one feature or posting photos isn’t going to cut it in 2023, so give these a try!
Many brands use Twitter as a supplementary support channel. Advertisers on Twitter say that over 80% of social service inquiries happen on this platform. Its strong focus on providing live information sets Twitter apart from other social sites. This isn’t to say that you should jump on it, though.
Twitter has had the most significant drop in usage year-over-year.
New in popularity for 2023 are live audio platforms. These are less like podcasts and more like chat rooms. Some include:
- LinkedIn Live
- Spotify Live
- Twitter Spaces
- Facebook Live Audio
Even with the rise of new competitors, major social media players will remain popular. With the incorporation of new features, users are spending more time on these leading social media platforms.
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