In today’s digital age, content rules overall. Whether you’re a business, a brand, or an individual, you need to create and share content to reach your audience and achieve your goals. But with so many different types of digital content available, it can be tough to know where to start.
Types Of Digital Content
As a digital marketing agency in Birmingham, AL, we put a heavy focus on content creation. By this, we mean blog posts and web pages — written content. So much of your digital marketing efforts will stem from written content.
Check out this rundown of some popular types of digital content.
Not Just For Blogger Babes!
Blog posts are a great way to share your thoughts and ideas with the world. They can be about anything, from your personal experiences to industry news. And because they’re typically short and easy to read, they’re a great way to capture attention and keep people engaged.
A well-written blog post can help you establish yourself as an expert in your field, build relationships with your customers, attract new customers, and improve your search engine ranking.
The use of AI to write content is increasing, but you shouldn’t rely on it. Using AI can lose brand voice and tone as well as provide incorrect information. Here are some tips for writing successful blogs:
- Write about topics that are relevant to your target audience. What are your customers interested in? What do they need to know?
- Keep your blog posts short and to the point. People are busy and don’t have time to read long, rambling blog posts.
- Use visuals to break up your text. Images, infographics, and videos can make your blog posts more visually appealing and engaging.
- Promote your blog posts on social media. (More on this later) Share your blog posts on your social media channels to reach a wider audience.
Let Me Break It Down For You.
Infographics are a great way to present complex information in a visually appealing way. They’re perfect for breaking down data, explaining processes, or simply making your content more visually interesting.
Consider developing infographics to provide visuals for specific processes, like steps a customer must take to purchase a home or a visual representation of your particular business process.
If you’re not sure how to create infographics, there are several tools available that can help you. Some popular tools include Canva, Piktochart, and Infogram.
Lights, Camera, ACTION!
Video is one of the most popular forms of digital content. People love to watch videos, and they’re a great way to tell stories, explain products or services, or simply entertain your audience. From product demonstrations to customer testimonials, videos build trust and credibility. They are easily shared on social media platforms like YouTube, Instagram, and even TikTok, reaching a wider audience and increasing brand visibility.
You don’t need a full production crew to implement videos into your marketing strategy. Nowadays, smartphones have some of the best cameras around, and some editing software apps are free. If you do want to amp up your videos, we utilize multiple cameras, wireless microphones, studio lighting, and backdrops to create quality videos for clients.
People have short attention spans. Videos should be no more than 10-15 minutes long for YouTube and no more than 1-3 minutes for Instagram and TikTok.
Shameless Plug: Follow Us On TikTok!
Is This Thing On??
We all have a favorite podcast. Podcasts are a great way to reach people who are on the go. They’re perfect for listening to while driving, working out, or doing chores. And because they’re typically longer than blog posts or infographics, they’re a great way to provide more in-depth information.
Again, no fancy equipment is needed. This is a great opportunity to use the content you already have — pick a blog post and start talking more in-depth about it. You can upload podcasts to your favorite listening platform.
Strike A Pose!
Photos are a powerful way to communicate ideas and emotions. They can be used to add visual interest to your content or to tell a story without words. If you aren’t able to get true photos of a product or project for your company, graphics are also a great option. Graphics are visual representations of something or eye-catching pieces to go along with a blog or social media post.
Nothing beats professional photography, but you can get yourself started with something (which is better than nothing) just by using the camera on your smartphone. Again, most photo editing apps are free. You can also utilize Canva to create graphics with either the free or paid version.
Social Media Posts
Like, Comment, Share 🥺
Social media posts are a great way to connect with your audience and share your content with the world. Platforms like Facebook, LinkedIn, and Twitter are also a great way to drive traffic to your website or blog by including shortened Bit.ly links in the caption.
These are just a few types of digital content you can create and share. The best kind of content for you will depend on your audience, goals, and budget. Running short on budget? Try some organic social media and utilize free programs like Canva. You can even schedule Facebook and Instagram posts to publish through your Facebook business page.
Tips For Creating Effective Digital Content
Here are a few tips for creating compelling digital content:
- Know your audience. Who are you writing for? What are their interests? What do they need to know?
- Be clear and concise. People are busy, so make sure your content is easy to read and understand.
- Use visuals. Images, infographics, and videos can break up your text and make your content more visually appealing.
- Be consistent. If you want people to keep coming back for more, you need to be consistent with your content creation. We call this Content Velocity.
- Promote your content. Once you’ve created your content, you need to let people know about it. Share it on social media, submit it to directories, or email it to your subscribers.
Digital Marketing With Atomic
Interested in amping up your digital marketing? Not sure what to do or how to execute? That is where Atomic comes in!
Our digital marketing troublemakers specialize in copywriting, social media, videography, photography, and more. We are a content-first digital marketing agency and work to put your brand voice and tone into everything and give you a reputable identity online.
Have questions? Text Us! 👉