Talking Shop with Video Extraordinaire Paul Martin BY ATOMIC | FEB 12, 2022 An Introduction Mindy recently sat down with Paul Martin, owner of Knakhaus (Knack-House), a boutique agency in Birmingham specializing in video and awareness campaigns for brands. Paul has a history in music and was a studio engineer before entering the world of nonprofits. It…
IPA Day: Athletic Brewing Run Wild IPA BY ATOMIC | FEB 11, 2022 By: Gayle Rogers, Founder of Atomic The Deceiver 0.5% ABV – 12K Ratings – 3.75 I learned about Athletic Brewing Co. from a brilliant podacast called Smartless, which is a whole different conversation. Skeptical isn’t even close to what I would describe how I felt…
How To: Social Marketing Basics BY ATOMIC | FEB 10, 2022 When you’re a business owner or individual trying to build your personal brand, being active on social media platforms is an essential step to establish credibility, boost awareness, and stay competitive. It can feel overwhelming and tedious if you are new to social media…
Be You BY ATOMIC | FEB 9, 2022 We’ve all heard this before, “Try to please everyone and you please no one.” Everyone knows it’s true, but businesses continue to throw the same pitch down the middle of the plate. What’s Real? Your logo sucks. Your mission statement is shit. No one gives a fuck…
Mindy’s Top 10 Movies EVER BY ATOMIC | FEB 7, 2022 So, I have two annoyingly awesome qualities centered around movies. Rather than the typical “name that tune”, I prefer “name the movie” as I associate songs with movies. Next, I roll out movie quotes and expect everyone around me to know them, love them,…
Talking Shop With Luxury Travel Advisor Katherine Rogers BY ATOMIC | FEB 6, 2022 An Introduction Gayle: Tell me about your business and when you started it. Katherine: I own a travel agency called KBR travel group and I started it two years ago. I book luxury travel for families and couples traveling anywhere in…
The Importance of a (Good) Photo BY ATOMIC | FEB 5, 2022 David Robertson Jr. of Robertson Photography gave me a little insight into the importance of a good photo for business and marketing. David is a third-generation photographer who followed in the footsteps of his father and his grandfather, who started his photography business in 1946…
IPA Day: Pipeworks Ninja vs Unicorn BY ATOMIC | FEB 4, 2022 By: Gayle Rogers, Founder of Atomic Holy Marshmellow Beer 8% ABV – 127K Ratings – 4.11 I enjoyed this beer for the first time with my friends at The Collins Bar. Quite simply a fantastic beer. It’s rated as really bitter, but I…
A Conversation With Michael Bell On Branding BY ATOMIC | FEB 3, 2022 This past summer I finally caught up with my old friend Michael Bell to talk about the Business of Branding and how The Modern Brand has been kicking ass for the past 15 years. Michael is one of the smartest, most forward-thinking marketing professionals…
The Atomic 28 Hard Challenge BY ATOMIC | FEB 2, 2022 For any of you that haven’t heard of something called the 75 Hard Challenge or the 75 Hard, it was created by this guy named Andy Frisella, who’s the CEO in the supplement industry. He’s a public speaker and the host of business podcasts….