Serra Nissan: Customer Experience Spotlight
The Work
Serra Nissan had a customer with a story worth telling: a stolen vehicle, a bad experience with another dealership, and a sales process that turned all of that around. One good story like that can carry a lot of weight if it’s told right. Atomic built a full content system around it, and here’s what came out of it.
The Long-Form Testimonial
Kitty Moore’s Armada Platinum was stolen out of the Atlanta airport, and after a frustrating experience at another dealership, she came to Serra Nissan to replace it. Atomic sat down with her and captured the full story on camera: what she’d been through, what made the Serra experience different, and why she’d recommend the dealership to anyone. The result is a long-form testimonial that gives Serra Nissan a piece of proof stronger than any ad could be.
Short-Form Talking Head + Rogue B-Roll
The long-form testimonial gave Atomic a library to pull from. A short-form talking head cutdown puts Kitty’s story in front of a scroll-speed audience, while a b-roll piece of a Nissan Rogue gives Serra Nissan flexible, on-brand footage to pair with it or use on its own.
The Social Carousel
Atomic built a social carousel around Kitty picking up her car, capturing the moment itself instead of just the interview after the fact. It’s the kind of content that makes a customer story feel real in a feed, not staged.
The Blog
Atomic wrote a full blog post highlighting Kitty’s story from start to finish: the theft, the bad experience elsewhere, and the smooth, honest process at Serra Nissan. It gives the story a permanent home on the website and a piece of SEO content built around a real customer experience.
Start Your Content Engine
Want a customer story told like this? Get in touch and let’s talk about what that would look like.
