Over the Mountain Cruisers: Video & Content Production
The Work
Over the Mountain Cruisers had a shop full of stories and no way to tell them. Some genuinely cool trucks worth showing off, a founder with real expertise nobody knew to ask about, a new location opening that needed more than a social post, and years of hard-won knowledge sitting in Cole’s head instead of on the page. Atomic built the content to fix that. Here’s what came out of it.
Vehicle & B-Roll Reels
Land Cruisers like the green FJ40 and the 62 Series are the reason customers walk in the door, so Atomic built short reels that let the trucks do the talking. Alongside the vehicle features, a day-in-the-life b-roll piece captures the guys actually working: wrenches turning, trucks up on lifts, the shop as it really runs. Together they give OTM a library of content that shows the craft, not just the finished truck.
Talking Heads: Cole’s Story
A shop is only as trusted as the person running it, and Cole has spent years learning Land Cruisers inside and out. Atomic produced a talking-head interview built around that experience, giving Cole a place to talk directly about what he knows and why it matters. This is the content that turns “another mechanic” into “the guy who’s owned nearly twenty of these trucks himself.”
New Location, Told Right
A new location deserves more than an announcement. Atomic produced a long-form video around OTM’s new location opening, giving the milestone a piece of content built to last well past the opening week.
Blogs Built From the Shop Floor
Every blog Atomic writes for OTM starts with a real conversation, not a blank page. Atomic pulls from interview transcripts with Cole and the team, then turns that raw shop-floor knowledge into SEO-built posts in Cole’s own voice. The result reads like it came from the guy under the truck, because it did.
Start Your Content Engine
Want content like this for your shop? Get in touch and let’s talk about what that would look like.
