Edwards Chevrolet: Short-Form Video Production
The Work
Edwards Chevrolet had a lot on the lot worth showing off and a sales team who knew how to sell it. Atomic built a library of short-form video to put both in front of shoppers scrolling their feed. Here’s what came out of it.
Truck B-Roll
Trucks are the draw at Edwards Chevrolet, so Atomic built a library of short-form b-roll built to show them off: clean shots of the lineup, detail on the features that matter, and the kind of footage that stops a scroll. It gives Edwards a steady stream of content ready to post without starting from scratch every time.
Vehicle Walk-Throughs
Atomic paired that b-roll with vehicle walk-through videos featuring Edwards’s saleswomen, giving shoppers a real person walking them through what makes each vehicle worth a look. It puts the team’s expertise on camera and gives the dealership a face and a voice behind the inventory, not just another spec sheet.
Start Your Content Engine
Want a video library like this for your dealership? Get in touch and let’s talk about what that would look like.
