The Google Guaranteed Badge – Here’s What the Talk is All About BY ATOMIC | NOV 4, 2020 By: Gayle Rogers, Founder of Atomic  Big news for local businesses. Google is testing and slowly rolling out a new offering – an upgraded GMB (Google My Business) profile with a Google guaranteed badge for a monthly…

Qualitative Analysis is the Difference Between Your Business Being Just Good or Truly Great. BY ATOMIC | AUG 7, 2020 By: Gayle Rogers, Founder of Atomic  The other day, somebody asked me what separates a good agency from a great agency. And while there  are a lot of factors that come into play, I think…

Here’s why your traditional marketing is not working, and 3 steps you can take to ensure it does BY ATOMIC | JUN 28, 2020 By: Gayle Rogers, Founder of Atomic  Let’s be real. Measuring the effectiveness of traditional advertising is spotty at best. While the whole idea of traditional marketing is that you can reach a…

The 5 Biggest Mistakes I Find in Paid Search Audits and the Argument for a Third Party Auditor BY ATOMIC | JUN 17, 2020 By: Gayle Rogers, Founder of Atomic  While paid search is one of the most powerful ways to connect with potential buyers for your product and service, a mismanaged account can waste…

The 9 Data Points Your Dealership Should Be Tracking BY ATOMIC | JAN 16, 2020 Track These Data Points to Future Proof Your Dealership If you want to future proof your business, you absolutely have to be leveraging your data. The more you can track, the better informed you will be. Ideally, you should be…

Mindy’s 1 Year Anniversary at Atomic BY ATOMIC | FEB 8, 0202 Today is a really special day, and yes, I’m REALLY pumped I get to write about it. It’s Mindy’s 1 year anniversary at Atomic! Warning: I’m about to get sappy. For everyone that knows Mindy Dent, you’re well aware that she is the…