Lessons from 2 Years of Atomic BY ATOMIC | FEB 1, 2022 These are the lessons that I’ve learned after two years of starting, owning, working in, working on, and working with a digital marketing agency. Today is the second birthday of Atomic. It was two years and 30 days ago that I fired myself…
My Utah Vacation: Why Taking A Break Is Necessary For A Successful Agency BY ATOMIC | AUG 23, 2021 Overview Of The Trip And Why We Went My wife owns a travel agency, which makes it pretty easy for us to be able to travel frequently because it’s her job to travel and it allows…
Kick-Ass Beer BY ATOMIC | MAR 28, 2021 By: Gayle Rogers, Founder of Atomic I really meant to do this more often than I have, but that doesn’t mean that I haven’t been trying new beers…So I’m going to try and get you caught up a little. My Disclaimer…I’m not a beer expert and I…
Roofing SEO – A Complete Guide to Local SEO for Roofers BY ATOMIC | JAN 7, 2021 Roofing SEO Search Engine Optimization or SEO for short, is the process we use in online marketing to make a website show up better in Google and other search engines. SEO for roofers is something you’ve probably considered…
Can You Pass This Conversion Tracking Test? BY ATOMIC | NOV 6, 2020 By: Gayle Rogers, Founder of Atomic If there’s one thing any business can do to immediately improve the results of their marketing, it’s going to be proper conversion tracking. There are way too many businesses, (if you’re reading this, it includes you),…
The Google Guaranteed Badge – Here’s What the Talk is All About BY ATOMIC | NOV 4, 2020 By: Gayle Rogers, Founder of Atomic Big news for local businesses. Google is testing and slowly rolling out a new offering – an upgraded GMB (Google My Business) profile with a Google guaranteed badge for a monthly…
Qualitative Analysis is the Difference Between Your Business Being Just Good or Truly Great. BY ATOMIC | AUG 7, 2020 By: Gayle Rogers, Founder of Atomic The other day, somebody asked me what separates a good agency from a great agency. And while there are a lot of factors that come into play, I think…
Here’s why your traditional marketing is not working, and 3 steps you can take to ensure it does BY ATOMIC | JUN 28, 2020 By: Gayle Rogers, Founder of Atomic Let’s be real. Measuring the effectiveness of traditional advertising is spotty at best. While the whole idea of traditional marketing is that you can reach a…
The 5 Biggest Mistakes I Find in Paid Search Audits and the Argument for a Third Party Auditor BY ATOMIC | JUN 17, 2020 By: Gayle Rogers, Founder of Atomic While paid search is one of the most powerful ways to connect with potential buyers for your product and service, a mismanaged account can waste…
The 9 Data Points Your Dealership Should Be Tracking BY ATOMIC | JAN 16, 2020 Track These Data Points to Future Proof Your Dealership If you want to future proof your business, you absolutely have to be leveraging your data. The more you can track, the better informed you will be. Ideally, you should be…