Helping B2B Tech Companies Get Heard

Ian Hameroff didn’t start Fulcrum Group on a whim—he started it because he saw the same problem over and over again. After two decades in B2B product marketing, he recognized that even the most innovative tech companies were struggling with one core issue: they couldn’t clearly articulate their value. They were building great products, but their messaging wasn’t connecting with the right audience. Fulcrum Group was created to change that. Ian and his team help companies translate complex technologies into clear, compelling narratives that resonate with the people who matter most—buyers, champions, and decision-makers.

Why Random Acts of Marketing Don’t Work

Many growing companies fall into the trap of reactive marketing—launching campaigns without a clear purpose, jumping from tactic to tactic, and hoping something sticks. Ian calls this the “random acts of marketing” cycle, and it’s one of the most common (and costly) mistakes B2B companies make. Fulcrum Group replaces that chaos with clarity. Their approach is built around process, partnership, and precision—getting in the trenches with clients to align on goals, build a real strategy, and set the foundation for scalable growth. It’s not about doing more—it’s about doing what actually works.

Quick Wins, Backed by Strategy

Yes, speed matters. Startups and growth-stage companies can’t afford to wait six months to see results. But moving fast without a plan just leads to more spinning wheels. That’s where Fulcrum Group excels. Through a rapid, structured onboarding process and deep market discovery, they identify quick wins that deliver immediate value—while simultaneously laying the groundwork for long-term success. Their product marketing-as-a-service model gives clients an “instant-on” team that plugs in, lights up blind spots, and gets to work. The result? Momentum, clarity, and confidence—fast.

Flip the Script

Too often, companies center their messaging around what they do instead of why it matters. The result is a sea of feature lists and technical jargon that places the burden on the buyer to figure out the value. Fulcrum Group flips that script. They start with the customer—what they care about, what problems they’re trying to solve—and work backward. Features and benefits become supporting evidence, not the headline. It’s a small shift that makes a massive impact: prospects instantly understand the “why,” which makes them far more likely to lean in and engage.

Marketing with Meaning in an AI World

In an age where AI can churn out content in seconds, authenticity is no longer a luxury—it’s a differentiator. Fulcrum Group helps companies cut through the noise by creating messaging that sounds like it was written by a real human (because it was), rooted in empathy and clarity. Ian believes that as content becomes easier to generate, the need for intentional, meaningful communication will only grow. From strategy to storytelling, Fulcrum Group helps B2B companies create genuine connections at every stage of the buyer journey—connections that AI alone can’t replicate.