Marketing FAQ: Ignorance, Apathy, and Consistency ATOMIC Share Featured On Leaders often assume growth problems come from pricing, product, or the economy. Gayle Rogers argues the real blockers are ignorance and apathy: people don’t know you and they don’t care—yet. The antidote is communication, not gimmicks. Show up with repetition so your audience notices, and…
Ignorance, Apathy, and Your Growth Problem ATOMIC Share Featured On Many businesses misdiagnose why growth stalls. According to Gayle Rogers, the core issue usually isn’t pricing, product, or market conditions—it’s ignorance and apathy. People either don’t know you exist or they haven’t been given a compelling reason to care. The fix is communication done right:…
Balancing Entertainment and Value ATOMIC December 17, 2025 Share Featured On Foundational research separates intentional marketing from guesswork. Gayle Rogers, founder of Atomic, explains how great leaders use data and audience insights to shape every creative decision. Whether building a campaign or refining a brand message, understanding who your audience is and what they value…
Balancing Entertainment and Value ATOMIC December 11, 2025 Share Featured On In today’s attention-driven landscape, visibility often gets mistaken for value. But as Gayle Rogers, founder of Atomic, argues, attention without substance won’t move the needle. Brands that chase clicks and views while neglecting expertise and trust end up with short-lived wins and skeptical audiences….
Community Impact Over Cold Metrics ATOMIC December 3, 2025 Share Featured On Local marketing often gets trapped inside the world of analytics, dashboards, and cold data points. But for small businesses, the deepest impact happens long before a report shows it. Community connection, goodwill, shared networks, and the simple act of being known locally can…
How To Balance Your Marketing ATOMIC JULY 24, 2025 Share Featured On Should you invest in content marketing or performance marketing? To us, that’s the wrong question. The real momentum happens when you combine both in a way that plays to their strengths. Performance marketing gets you in front of the right people quickly—but without…
How To Cut Through The Noise ATOMIC JUNE 25, 2025 Share Featured On Ian Hameroff, founder of Fulcrum Group, shares how his team helps fast-growing B2B tech companies rise above the noise with clear messaging, intentional strategy, and structured onboarding. With decades of experience in product marketing, Ian understands that what founders often need isn’t…
Building a Brand on Trust ATOMIC JUNE 11, 2025 Share Featured On Dan Ali, President of InstaMortgage, shares how he turned a humble start and personal mission into a powerful mortgage movement. From struggling in college to making cold calls in a boiler room, Dan found his way into the mortgage industry—and quickly realized how…
How to Speed Up the Results of Content Marketing ATOMIC MAY 26, 2025 Share Featured On Content marketing is often framed as a long-term play—but it doesn’t have to take forever to work. At Atomic, we believe smart strategy can collapse the typical 12–18 month ROI timeline into just 3–6 months. The key? Stop treating…
Storytelling Is Key ATOMIC MAY 20, 2025 Share Featured On In this interview, Kevin Hayes, Head of Growth at Soulpepper, unpacks how businesses can align sales and marketing to drive measurable growth. With experience spanning digital precision and brand awareness, Kevin shares how bridging data-driven tactics with emotion-led storytelling results in quality leads and long-term…
