Understanding The Psychology Of Video ATOMIC MAY 13, 2025 Share Featured On Video is the most powerful tool in modern marketing—and the reasons go deeper than views or algorithms. This post explores why video works by diving into five psychological principles that explain its unique ability to build trust and inspire action. From the familiarity…
35+1 Ways to Personalize B2B Marketing (Without Being Cringe) ATOMIC MAY 09, 2025 Share Personalization in B2B marketing is often promised, rarely delivered well. Most people have seen enough emails with fake personalization (just their name dropped into a generic template) to spot it a mile away. Or they’ve been on the receiving end of…
Crafting A Video-First Strategy ATOMIC APR 14, 2025 Share Featured On Taylor Wellman, founder of Financial Potion Video Marketing Solutions, knows a thing or two about helping businesses stand out. In a world where content is everywhere, video remains one of the most powerful ways to authentically connect with your audience—and Taylor’s approach proves that…
Nick Wassenberg Solving Business Problems With AI ATOMIC APR 01, 2025 Share Featured On Nick Wassenberg, CEO of Cludo, sat down with The Atomic Agency to talk about how AI is transforming site search—and why it’s not just about tech. From building smarter user experiences to tackling the challenge of standing out in a noisy…
Bridging Sales, Storytelling & AI ATOMIC MAR 14, 2025 Share Featured On Marketing is evolving rapidly, but the fundamentals still matter. Aby Varma shares his journey from sales to marketing, his approach to AI, and why staying aligned with product and sales teams is crucial. He emphasizes that AI should enhance—not replace—marketing strategies, and that…
Talking too Much With Mark Amell ATOMIC FEB 24, 2025 Share Featured On Mark Amell is transforming the world of small business marketing. With a background in AI and a passion for helping entrepreneurs succeed, Mark has developed over 30 cost-effective marketing techniques designed to help businesses grow without breaking the bank. His mission is…
Storytelling, Strategy, and Success With Justin Schmidt ATOMIC FEB 11, 2025 Share Featured On Marketing is both an art and a science, requiring a delicate balance between creativity and data-driven strategies. Justin Schmidt, VP of Marketing at JobSync, shares insights from his 20-year career, covering his journey through e-commerce, media publishing, and B2B SaaS. With…
Smart Strategies for Conversion Optimization With James Price ATOMIC JAN 27, 2025 Share Featured On James Price, founder of Grindstone Design, shares his inspiring journey from a college startup to becoming an expert in Conversion Rate Optimization (CRO). Here at The Atomic Agency, we’re thrilled to feature James’s invaluable tips for understanding your audience, enhancing…
Transforming Workplaces: From Problems to Purpose With Bennett Andelman ATOMIC JAN 16, 2025 Share Featured On Bennett Andelman offers a fresh perspective on how workplace culture lies at the heart of solving deeper business challenges while unlocking marketing success. His innovative HALO framework—hypothesize, analyze, launch, and optimize—empowers organizations to cultivate joy, value, knowledge, and performance….
The Power of Story-Driven Video with Steven Burkhart ATOMIC DEC 27, 2024 Share Featured On At The Atomic Agency, we believe in the power of storytelling to connect, inspire, and drive success—an approach perfectly echoed by Steven Burkhart, founder of Burkhart Creative Agency. Steven shares invaluable insights into video storytelling, emphasizing the importance of putting…