Author: Kay Mohsin

Balancing Entertainment and Value ATOMIC December 17, 2025 Share Featured On Foundational research separates intentional marketing from guesswork. Gayle Rogers, founder of Atomic, explains how great leaders use data and audience insights to shape every creative decision. Whether building a campaign or refining a brand message, understanding who your audience is and what they value…

Community Impact Over Cold Metrics ATOMIC December 3, 2025 Share Featured On Local marketing often gets trapped inside the world of analytics, dashboards, and cold data points. But for small businesses, the deepest impact happens long before a report shows it. Community connection, goodwill, shared networks, and the simple act of being known locally can…