McFarland Chevy in Maysville, KY
A family dealership with a 70-year legacy deserves a content strategy to match. McFarland Chevrolet has been part of Maysville, Kentucky since Brett McFarland opened the doors in 1983 as the youngest Chevrolet dealer in America. Four generations of family. Decades of trust.
But when it came to content, they were largely invisible online. No video. No consistent social presence. No website content that reflected who they actually were.
We came in, sat down with their team, and built a content engine from the ground up. Today, McFarland has one of the most active and authentic content programs of any dealership in the region, and the results show it.
Video Content
Real people. Real stories. Not stock footage.
Most dealerships either skip video entirely or outsource it to someone who’s never set foot on the lot. We do neither.
Every video we produce starts with an interview. We show up, we sit down with Brett, Caleb, Jake, Kyron, Kayla, and the rest of the team, and we pull out the real stuff. The opinions, the stories, the things that actually make people want to drive 50 miles to buy a car here.
It matters for AI search: When someone asks an AI assistant what dealership to trust, the answer isn’t built on ads. It’s built on depth. Long-form video, transcripts, published expertise. That’s what earns visibility on every AI platform, and it’s exactly what we’ve been building for McFarland.
Onsite Content
Most dealers publish one blog post a month. We publish twenty. The average dealership treats its website like a business card. Static. Rarely updated. Full of inventory descriptions no one reads and generic “tips” that were written by someone who’s never changed their own oil.
We don’t do that.
Every piece of content we publish for McFarland is built from a real conversation with their team. It’s specific to their market, their vehicles, and their customers. It answers the questions people in Mason County and the tri-state area are actually searching for. One post a month is a hobby. Twenty posts a month is a strategy. There’s no reason to do something halfway when your competitors are barely showing up.
Social Content
Posting your people changes everything. Generic dealership social looks like stock photography of cars and promotional graphics no one shares. McFarland’s social looks like McFarland.
When you post your actual staff, share their real perspectives on the vehicles they drive, and show what the buying and service experience actually looks like, something different happens. People recognize faces. They feel like they already know someone there before they ever walk in the door.
Consistency matters too. One post that lands well doesn’t build an audience. Showing up every week, with real content, for months and years, does. That’s what we built here.
The Results
The numbers reflect what happens when you stop doing things halfway.
Before Atomic, McFarland had minimal organic search presence, no video content, and a social audience that wasn’t growing. Here’s where things stand now.
Two Record Sales Months Before May 2026.
This is what consistent, personalized, expert-led content does. It compounds. Every post, every video, every published interview adds to a library that keeps working.
AI Visibility
McFarland now appears across every major AI platform. Virtually all of their AI search visibility was built within this engagement. That didn’t exist before.
Organic Search
Monthly organic traffic grew increased 180% to over 7,000 visits per month. Keywords ranking in the top three positions increased 1,400% The total number of keywords ranking in the top 20 positions continues to climb exponentially.
Social & Video
Total watch time is up 700%, reaching 25 days and 6 hours of content consumed, with views approaching 7 million and one-minute views up 700%. Interactions are up more than 200%. That doesn’t happen with generic content.
Ready to Build Client Relationships That Last?
