Custom Travel Websites

Begin by focusing on where leads originate. The appearance of your site is crucial as it reflects on your business.

Ensure that the user experience and user interface (UX/UI) of your site is easy to navigate, or you may miss out on potential opportunities. It’s important to have a clear method of contact, but remember, less is more.

Select the communication method that works best for you and your business, but keep in mind that email may not be the best option.

If you invest in bringing people to your site, but it fails to make a positive impression or is difficult to use, your efforts will be in vain.

Analytics & ROI

Before making any changes, it’s essential to understand your current position. Having a solid baseline of website traffic and leads will provide valuable insights.

Although it may not be a popular opinion, upgrading to Google’s new GA4 platform is necessary. Though it may not be the most favorable option, it is still the best free choice available. To simplify the process, consider using a paid third-party dashboard for reporting.

When it comes to return on investment (ROI), it’s relatively straightforward to calculate for a single transaction. However, having a good grasp of your repeat purchase percentage allows for calculating the “Lifetime Value” of your clients.

Travel Advisor SEO

To achieve high organic rankings on Google search results, creating content is crucial. While it requires extensive planning and effort, the results are well worth it.

To achieve this, it’s important to have the following types of pages and content:

• Destinations & Travel Types: This is crucial as it demonstrates to both Google and potential clients that you are a knowledgeable expert in the areas you specialize in. The more content you can produce, the better.
• Travel Blog: This should include a mix of information about your business, trips, clients, and personal experiences. The key is to be as consistent as possible, even though it can be challenging to maintain consistency.

Social Strategy

Once you’ve created valuable content, the next step is to promote it effectively. Utilize social media platforms to join relevant conversations without solely focusing on self-promotion. Additionally, establishing a consistent visual identity can help differentiate you from other agents in the industry.

Search & Social Ads

Social media ads can be effective, but it’s important to keep in mind that they can also be misleading. The visual appeal of social ads may make them more attractive than search ads.

However, one of the most impactful marketing strategies is a targeted search ad campaign. This is because it’s based on consumer demand – the client is actively searching for what you offer, such as “Travel Advisor Near Me.” This makes it a highly effective way to reach your target audience.

Travel Email Marketing

Email marketing can be a powerful tool if you have a list of email addresses. To make the most of your email campaigns, follow these simple rules:

• Personalize the message as much as possible for the recipient
• Keep the content simple and easy to understand
• Use text-based content rather than relying heavily on images, as text-based emails tend to have better deliverability and engagement rates.

Let’s Talk

Do you want to know how this can work for you? We would love to put together a custom plan that would help you level up and put your name at the top of all the lists!