Nick Wassenberg Solving Business Problems With AI
Nick Wassenberg Solving Business Problems With AI
ATOMIC
APR 01, 2025
Featured On
Nick Wassenberg, CEO of Cludo, sat down with The Atomic Agency to talk about how AI is transforming site search—and why it’s not just about tech. From building smarter user experiences to tackling the challenge of standing out in a noisy market, Nick shares how Cludo is helping organizations turn their websites into powerful, conversational tools. With a distributed team and a focus on real value, Cludo blends cutting-edge innovation with authentic marketing strategy.
Key Takeaways:
Innovation Rooted in Relevance
Cludo is more than a search tool—it’s a solution that delivers highly relevant, user-first experiences on websites across industries like education, government, and healthcare.
AI with a Human Touch
Generative AI gives users a chat-like experience, allowing websites to act more like personal assistants. It’s not just efficient—it’s engaging.
The Challenge of Differentiation
In a crowded market, Cludo focuses on storytelling and user understanding to stand out, not just technical specs or empty promises.
Know Your Audience
Marketing to both tech and marketing professionals requires translating pain points into clear, relatable language. That’s where real impact happens.
Revenue-Driven Mindset
Nick’s advice to marketers: get closer to revenue. Understanding how your work impacts the business is what makes you truly indispensable.
“Get closer to revenue—understand the impact of your work on driving real business value.”
Site Search That Goes Beyond
We’ve all used search bars. What Cludo does is elevate that familiar experience into something far more intelligent. Whether you’re on a university site or a government portal, Cludo ensures users don’t just search—they find what they need with relevance and speed.
Why Generative AI Matters
By integrating AI and machine learning, Cludo allows organizations to turn massive, complex websites into intuitive, conversational spaces. Imagine typing in a question and having the site answer like a human. That’s where the web is headed—and Cludo is already there.
The Real Work: Marketing with Purpose
Nick doesn’t sugarcoat it—getting noticed is hard. But instead of just shouting louder, Cludo speaks more clearly. Understanding the pain points of different audiences and telling real stories has become their strongest differentiator.
Advice That Sticks
Whether you’re early in your marketing career or leading a team, Nick’s message is simple: follow the money. Not in a cold way, but in a strategic one. Know how your work contributes to revenue, and your value becomes undeniable.
Final Thoughts
Cludo is proving that the best innovations come from understanding both people and problems. By combining generative AI with real-world empathy, they’re making search smarter—and marketing more human.
If you’re ready to build digital experiences that actually serve your users, it might be time to rethink what your site search can do.
Learn More About Nick
If you would like to learn more about Nick Wassenberg, check out his website and LinkedIn profile.
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in·ter·loc·u·tor
/ˌin(t)ərˈläkyədər/
noun
FORMAL
a person who takes part in a dialogue or conversation.