Ray Bularz is truly a professional in the marketing and advertising space. He has worked for decades perfecting his craft. He is an intricate part of the complex and ever-changing world of branding. From consumer feedback to market trends, Ray separates insights into compelling brand stories, managing the image, and increasing value. Going viral? Nah — he’s in it for the real success.
As a digital marketing agency in Birmingham, AL, chatting with Ray was a treat. We gained so much more insight, and it is great to take a look at your marketing strategy through a different lens. Learn more about his career and insights into how these successful campaigns come about.
How To Build A Marketing Strategy That Lasts With Ray Bularz
Gayle reached out the Ray to discuss his craftsmanship in the industry and really learn more about creating those brand strategies and campaigns that make a powerful impact far greater than a one-time viral post.
- Don’t just be tactical – don’t only set goals for how many likes did you get in a day, how many followers gained in a week, etc. Look at the bigger picture. Are these efforts driving toward your main goal? Remember that there isn’t sustainability in going viral. Focus on the long-term.
- KPI “Keep People Informed, Involved, Interested, and Inspired – Aside from the basics of your brand, what else is involved? What is the relationship with customers, and how can you maintain that? We loved this take on KPI from Ray’s blog to really set yourself apart from the competition.
- Target Audiences Can Change – You have to meet your target audience where they are. It is important not only to know who your target audience is but also how to connect with them. Generations consume media in different ways.
It was such a pleasure talking with Ray, and we are certainly taking some of his knowledge and applying it to our own digital marketing strategy. It is refreshing to talk through things with other professionals and get different insights that we may not have thought about before.