Building Trust & Growth: Insurance Marketing Insights with Ashley Lambert
Building Trust & Growth: Insurance Marketing Insights with Ashley Lambert
ATOMIC
DEC 16, 2024
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Ready to grow your insurance business and have a little fun while doing it? Ashley Lambert of Lambert Agency, with over 30 years of combined experience, shares her marketing wisdom on the power of referrals, staying ahead of ever-changing industry policies, and building meaningful, long-term client relationships. She believes in a personal approach that goes beyond transactions, creating trust and loyalty that clients can count on. At The Atomic Agency, we share this commitment to authentic connections and adaptability, recognizing how Lambert Agency’s dedication to client-first service has helped them navigate the unique challenges of the insurance industry.
“Referrals are the heart of our business, driving growth across generations.”
Key Takeaways:
Referrals are Gold:
Lambert Agency’s biggest lead generator is their clients—and their clients’ families!
Generational Ties:
Insuring entire families, from parents to grandchildren, strengthens client relationships.
Facebook Ads Aren’t Magic:
Ads might look good on paper, but they don’t always get the phone ringing.
Stay Social:
Being visible on platforms like Facebook and LinkedIn keeps Lambert Agency top of mind.
Email is an Untapped Opportunity:
Email marketing could be a game-changer for keeping in touch with existing clients.
Millennials Are a Tough Crowd:
Building loyalty with younger generations takes effort—stay visible and relevant.
Partnerships Matter:
Relationships with realtors and mortgage brokers play a key role in growing the business.
Ashley Lambert’s insights show that building an insurance business is about much more than numbers—it’s about relationships, trust, and keeping up with changes in the industry. Whether it’s leveraging referrals or staying visible on social media, Ashley’s strategies are a roadmap for success.
Learn More about Ashley and Lambert Agency:
If you would like to learn more about Ashley and Lambert Agency, check out their social media profiles and website.
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in·ter·loc·u·tor
/ˌin(t)ərˈläkyədər/
noun
FORMAL
a person who takes part in a dialogue or conversation.