How To Balance Your Marketing ATOMIC JULY 24, 2025 Share Featured On Should you invest in content marketing or performance marketing? To us, that’s the wrong question. The real momentum happens when you combine both in a way that plays to their strengths. Performance marketing gets you in front of the right people quickly—but without…
How To Cut Through The Noise ATOMIC JUNE 25, 2025 Share Featured On Ian Hameroff, founder of Fulcrum Group, shares how his team helps fast-growing B2B tech companies rise above the noise with clear messaging, intentional strategy, and structured onboarding. With decades of experience in product marketing, Ian understands that what founders often need isn’t…
Building a Brand on Trust ATOMIC JUNE 11, 2025 Share Featured On Dan Ali, President of InstaMortgage, shares how he turned a humble start and personal mission into a powerful mortgage movement. From struggling in college to making cold calls in a boiler room, Dan found his way into the mortgage industry—and quickly realized how…
How to Speed Up the Results of Content Marketing ATOMIC MAY 26, 2025 Share Featured On Content marketing is often framed as a long-term play—but it doesn’t have to take forever to work. At Atomic, we believe smart strategy can collapse the typical 12–18 month ROI timeline into just 3–6 months. The key? Stop treating…
Storytelling Is Key ATOMIC MAY 20, 2025 Share Featured On In this interview, Kevin Hayes, Head of Growth at Soulpepper, unpacks how businesses can align sales and marketing to drive measurable growth. With experience spanning digital precision and brand awareness, Kevin shares how bridging data-driven tactics with emotion-led storytelling results in quality leads and long-term…
Understanding The Psychology Of Video ATOMIC MAY 13, 2025 Share Featured On Video is the most powerful tool in modern marketing—and the reasons go deeper than views or algorithms. This post explores why video works by diving into five psychological principles that explain its unique ability to build trust and inspire action. From the familiarity…
35+1 Ways to Personalize B2B Marketing (Without Being Cringe) ATOMIC MAY 09, 2025 Share Personalization in B2B marketing is often promised, rarely delivered well. Most people have seen enough emails with fake personalization (just their name dropped into a generic template) to spot it a mile away. Or they’ve been on the receiving end of…
Crafting A Video-First Strategy ATOMIC APR 14, 2025 Share Featured On Taylor Wellman, founder of Financial Potion Video Marketing Solutions, knows a thing or two about helping businesses stand out. In a world where content is everywhere, video remains one of the most powerful ways to authentically connect with your audience—and Taylor’s approach proves that…
Nick Wassenberg Solving Business Problems With AI ATOMIC APR 01, 2025 Share Featured On Nick Wassenberg, CEO of Cludo, sat down with The Atomic Agency to talk about how AI is transforming site search—and why it’s not just about tech. From building smarter user experiences to tackling the challenge of standing out in a noisy…
Bridging Sales, Storytelling & AI ATOMIC MAR 14, 2025 Share Featured On Marketing is evolving rapidly, but the fundamentals still matter. Aby Varma shares his journey from sales to marketing, his approach to AI, and why staying aligned with product and sales teams is crucial. He emphasizes that AI should enhance—not replace—marketing strategies, and that…