This is Real
Conversational
Marketing
It’s time to have proactive, engaging conversations to build trust and create relationships.
01 Initiate
Most companies struggle with their marketing.
Is your marketing high cost and low return?
Does your marketing lack differentiation?
Does your agency lack a clear, integrated strategy?
Is there a disconnect between sales and marketing?
Does your messaging connect with your audience?
Are you frustrated by a lack of ROI?
All problems exist in the absence of a good conversation.
— Thomas Leonard
Conversation is a catalyst for innovation.
After 25 years and working with 1,000’s of businesses, we became frustrated with marketing strategies and the lack of consistent, quality results.
It forced us to rethink our approach, and led to the creation of Conversational Marketing. A strategy, like no other, focused on human interaction that drives deep connections and builds relationships.
02: Connect
Con·ver·sa·tion·al Mar·ket·ing
/känvərˈsāSH(ə)n(ə)l ˈmärkədiNG/
Conversational Marketing centers on building relationships and trust through genuine, meaningful interactions. It involves sharing your expertise and empathy to engage customers, prospects, and industry experts in one-on-one conversations, creating valuable multi-channel content while fostering deeper connections.
Conversations Feed Everything
Our multi-dimensional approach simultaneously serves prospecting, business development, strategic research, relationship building, recruiting, thought leadership and marketing needs.
The result is unique, expert content and insights that are engaging, build trust, create relationships and put you at the center of the conversation.
CoreCast
An internal interview process designed to capture and showcase a company’s expertise, insights, and thought leadership through virtual interviews. The goal of CoreCast is to create compelling, content-rich material that highlights the organization’s knowledge and unique perspectives.
ConnectCast
An external interview process designed to build relationships and trust through meaningful conversations with external audiences, such as customers, prospects, industry experts, partners, and vendors. In this approach, clients lead interviews to engage these key individuals, capturing their insights and experiences on video.
04 Begin
It’s about time for you to get started.
Ready to revolutionize your marketing approach with proactive, trust-building conversations? Fill out our form today and discover how we’ve reinvented conversational marketing. Your next success story starts here.
in·ter·loc·u·tor
/ˌin(t)ərˈläkyədər/
noun
FORMAL
a person who takes part in a dialogue or conversation.